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Two Hundred Strangers Voted Me Into a Color and I Have Never Looked Better

Hurvi Sadamm
Two Hundred Strangers Voted Me Into a Color and I Have Never Looked Better

Photo: burnt orange paint swatches and color palette on wooden desk, via i.pinimg.com

There's a moment in every artist's life when someone asks, "So what's your thing?" And you mumble something about texture or mood or whatever sounds smart at a hardware store. I never had an answer. My studio looked like a thrift store exploded during an argument about beige.

So I did what any reasonable person with a Wi-Fi connection would do: I outsourced my entire visual identity to strangers on the internet. Every decision for thirty days went to a poll. Majority rules. No vetoes, no take-backs, no "well, actually, I was thinking more of a sage."

The Rules Were Simple and the Rules Were Tyranny

Every Monday, Wednesday, and Friday, I posted a vote. Palette. Wardrobe. Coffee mug. The sketchbook cover. Even the color of the extension cords in my studio, because apparently people have opinions about extension cords.

The first poll was the big one: "What is my signature color?" I offered eight options, from dependable navy to a chartreuse I included purely as a joke. Four hundred and twelve votes later, burnt orange won by a landslide. Not terracotta. Not rust. Burnt orange, the color of 1974 station wagons and the pumpkin-scented candle aisle at a craft store in suburban Ohio.

I wanted sage. I got station wagon.

Week One: Resistance Is Futile and Also Exhausting

The first week, I cheated constantly. I'd buy a burnt orange notebook but keep my old black one in my bag, like a smoker hiding a pack in the bathroom. I wore the mandated orange scarf with everything else in my usual palette of "disappointed architect."

But here's the thing about polls: the internet can tell when you're cheating. People noticed the black sketchbook in my stories. The comments were merciless. So I committed. Fully. Everything went orange.

And somewhere around day nine, something shifted. Getting dressed stopped being a decision. Mixing paint stopped being a debate. The color made choices for me, and instead of feeling trapped, I felt — and I hate this word — liberated.

The Comfort of Someone Else's Mandate

We talk about personal style like it's this sacred expression of the inner self, and maybe for some people it is. But for a lot of us, "finding your style" is just a slower, more expensive way of being paralyzed. Every option is a small referendum on who you are. That's not freedom. That's a personality test you take every morning with your pants.

When two hundred strangers pick your color, the referendum is over. The vote is closed. You are burnt orange now, and burnt orange doesn't care about your existential crisis. It has a job to do. It's the color of your website header and your winter hat and the ugly-beautiful mug you now drink from every morning, and you can blame all of it on a poll.

There's a name for this, probably. Therapists would call it something about externalizing decision fatigue. My buddy Dale called it "the paint-by-numbers enlightenment plan." Both are correct.

So Is It Still Personal If the Internet Picked It?

Here's where I land, a month in, sitting in an orange chair I did not choose: yes. Weirdly, aggressively yes.

Because the strangers who voted weren't random. They were the two hundred-ish people who actually follow my work, who show up to the weird little gallery nights, who argued in my comments about whether burnt orange pairs better with cream or charcoal (cream, obviously, and they were right). Their votes weren't arbitrary — they were a mirror with better taste than my own insecurity.

Personal style was never really about the self anyway. It's about the conversation between you and the people looking at you. I just made the conversation literal. I let the audience vote, and the audience said "orange," and the audience was telling me something I'd been too stubborn to hear: that the warm, loud, slightly-off-kilter thing I make was always the brand. I was just dressing it in navy like a coward.

What Sticks After the Polls Close

The experiment ended last Friday. The final poll asked whether I should keep the color or stage a dramatic return to neutrality. Ninety-one percent said keep it.

So here I am. Burnt orange studio wall. Burnt orange business cards. A burnt orange flannel that my mother says "actually suits you, honey, I never liked all that black."

My advice, if you're stuck: stop asking the mirror. Ask the room. The answer might be a color you'd never pick, and it might fit better than anything you ever chose yourself.

Also, chartreuse people — I see you, I respect the chaos, but you lost. Democracy has spoken.

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